Day of Giving

On Monday, March 1, 2021, Concordia University will host its first-ever day of giving to benefit the university’s Ann Arbor and Mequon campuses.


Titled “March MATCHness,” the 24-hour, joint-campus initiative invites the entire Concordia University community—students, alumni, faculty, staff, parents, and friends—to come together to advance the Concordia mission and to make a huge impact in the lives of students.

Here are six specific ways you can give on Monday, March 1.

Give… and it doubles!

We’re not calling the celebration March MATCHness for nothing! To make things more exciting, we have a series of challenges that will double your gift with a matching amount. Thank you to generous Concordia supporters, your gift can double through the match challenges! These challenges include being among the first or last to give, giving in honor of President Ferry in a “Ferry Farewell,” if you’re a student or parent, and more! See all of the match challenges.

Give to a campaign you care about

When you give on Monday, you will be able to select from one of five campus-specific campaigns where you want to direct your support. You can choose from any of the below for each campus:

  • Concordia Fund
  • Mind: Scholarship Support
  • Body: Athletics
  • Spirit: Campus Ministry
  • Fine Arts

Give for the first time

This one is for YOU, yes you, if you have never given to Concordia before. Perhaps you’ve only recently graduated or just never considered it. This is the time! No matter the size of your gift if it’s $1 or $20, all first-time donors will have their gift matched—dollar-for-dollar—up to $2,000 dollars.

A special thank you to Mrs. Ruth Koch, member of the first graduating class of 1965, for making this match possible!

Give your family and friends a heads up

Encourage your friends and family to participate on Monday. Send the link or have them mark their calendars! Every dollar matters. Every dollar is matched.

Give your excitement

We’re telling the world about March MATCHness and so can you! Join the conversation and help us build momentum using #marchMATCHnessCU. For every social share on Monday, $1 will be donated!

We have an entire social media kit available for you to use with pictures and proposed text on the spread the word tab of the March MATCHness website.

Give your prayers

The purpose of March MATCHness is to have fun, friendly competition and celebrate Concordia, yes. Bigger than that, we are raising support for our mission of developing students in mind, body, and spirit for service to Christ in the Church and the world. Your gifts help us to make a difference in the lives of our uncommon students, and we covet your prayers for our students, faculty, staff and university.

March MATCHness website

— Rachel (Ferry) Thoms is manager of campus communications for Concordia University Ann Arbor. She may be reached at rachel.thoms@cuaa.edu or 734-995-7403.

If this story has inspired you, why not explore how you can help further Concordia's mission through giving.