Beth Heiss

Meet Beth Heiss, the new department chair of management and marketing for CUWAA.

Beth Heiss joined the Haab School of Business in Ann Arbor August of 2023 as faculty and department chair for management and marketing. She made the move from Adrian College.

Beth is a great addition to the CUAA campus. In fall Beth and 60 students attended the Digital Marketing Workshop at EMU. Next up for Beth is attending a Neuromarketing Bootcamp with Dr. Angie Belz.

We have asked her a few questions about her background, education, business experiences. Get to know one of our new faculty members!

What brought you to Concordia Ann Arbor? 

My love for Concordia goes back many years. I grew up Lutheran and always felt drawn to Concordia and came to campus for events for my cousins who graduated from here. I came for a campus tour after being recruited to play volleyball at Concordia in the 1990’s but decided on attending another school and playing D3 volleyball and softball. Then I saw Dr. Gray at a retirement party and after learning about all of the exciting things happening here, I applied for an opening.

Favorite course to teach? 

Principles of Marketing

What do you like best about mentoring students? 

I love helping students grow and gain confidence in themselves, and grow in their walk with God.

Favorite course project? 

Marketing Research – Student Studies

Favorite Quote /Bible verse?

My confirmation passage, Psalms 27:1: “The Lord is my light and my salvation – whom shall I fear? The Lord is the stronghold of my life – of whom shall I be afraid?”

Most helpful advice you received? 

Do not let someone else’s bad day ruin your day too. You choose your own happiness. 

What is your favorite destination you visited?

After studying in London in I backpacked for 2 weeks with a friend from High school and we visited 7 countries (France, Spain, Germany, Switzerland, Netherlands, England, Italy) and hiking in Switzerland is breathtaking! I also love the Caribbean and have hiked La Soufriere Volcano located in Saint Vincent which took us through the rain forest and over 8 hours!

Want in?

The Haab School of Business offers a complete range of business education programs and degrees including associate’s and bachelor’s degrees for undergraduate and accelerated adult students, licensures, and certifications. Graduate programs include our highly ranked Master’s of Business Administration (with 13 concentrations), Master’s in Leadership, Accountancy, Business Analytics and a Doctor of Business Administration.