A team of Concordia University Ann Arbor students will have the chance to apply business and marketing lessons learned in the classroom through a unique real world educational competition.

The Lutheran Church Extension Fund (LCEF) is sponsoring the Fifth Annual National Student Marketing Competition this weekend in St. Louis, MO.

Nine Concordia University System schools are sending a participating team of undergraduate students, each presenting a marketing plan to a group of prominent judges. The judges score the teams and a winner is announced and awarded a $5,000 prize.

Three students, all either Marketing or Business Communications majors, represent the Concordia Ann Arbor team: Michelle Murnen, Samantha Earhart and Shannon Angott.

The 2016 competitive assignment asks students to develop a comprehensive plan that raises the awareness of LCEF and how it impacts individuals, the community, and the Lutheran Church Missouri-Synod (LCMS) and also demonstrates LCEF as a catalyst for empowered ministries and people sharing the Gospel.

In turn, LCEF looks forward to the reverse mentoring that the students provide as they share their worldview and give marketing advice from a student perspective.

“Past competitions have netted many valuable ideas for LCEF, which we have implemented and applied in support of our missions,” said LCEF President/CEO, Richard C. Robertson. “We look forward to reviewing the ideas and creative work of this year’s participants.”

The all-day marketing competition culminates April 15 at the LCMS International Center in St. Louis, MO.

For updates on the competition via social media, use #NSMC2016.

— Rachel Thoms served on Concordia University's Strategic Communications team from 2015-2022. Any inquiries about this story can be sent to news@cuaa.edu.

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